Thursday, March 31, 2005
Information Design STC SIG - rechartering input
But it's not all gloom and doom. That same issue issue has an editiorial which is worth reading in its entirity (Getting An Edge On Innovation) that contains this enticing passage:
And far more people should be graduated in the "soft" sciences of anthropology, sociology, and psychology. Whether it's redesigning hospitals to improve patient stays (and lower costs) or building stores to increase the experience of shopping (and raise profits), more of these "right brain" people will be needed. Many of the best jobs in the future will be found in the sweet spot where design, customer understanding, and emerging technologies come together for
In there, along with other recent writing about the value of right-brain tendencies, is the germ of the definition for information design in this globalized, connected world.
*Barbara Giammmona, "The Future of Techical Communication," Technical Communication, 31:3, August 2004.
This text is an edited version of part of my response to an open request to the STC membership from Ann L. Wiley for feedback on rechartering the Information Design SIG.